FREDERIQUE CONSTANT New Brand Ambassador Nicole Faria visits Australia

FREDERIQUE CONSTANT Geneve, the independent and family owned Swiss watch manufacturer based in Plan-les-Quates, Geneva, has signed Nicole Faria (Miss India 2010 and Miss Earth 2010) as global Brand Ambassador for its International Women’s Advertising Campaign.

The AVSTEV Group, distributors of FREDERIQUE CONSTANT have been thrilled to have Nicole visit Australia, together with Sebastien Cretegny, International Sales Manager, this October to launch the new models for 2011 during an intimate press lunch in Sydney.

In early 2012, Nicole will put her celebrity status and passion at the service of the campaign to cure children with heart malfunctions.  For each watch sold, FREDERIQUE CONSTANT donates towards the cost of a life-saving heart scan to the International Children’s Heart Foundation. This charity campaign, in place since 2007, has been a great success and has already saved many lives through our common action. Besides supporting the International Children’s Heart Foundation, FREDERIQUE CONSTANT is also proud to support the Paint a Smile Foundation globally.

Nicole Faria, Brand Ambassador, said; “Time has always fascinated me. I was amazed to hear FREDERIQUE CONSTANT is a rare brand that supports earth-related initiatives. I strongly believe that this earth is a legacy that we need to pass on to future generations and the time to act is now. Similarly, FREDERIQUE CONSTANT is a brand that one would like to pass on to the Gen-Next as a legacy. From the fashionista point of view, their classical style is exactly what customers require today.”

Sebastien Cretegny, International Sales Manager said; “In India, we decided to do something daringly different. When we met Miss Earth Nicole Faria, we felt that there was a sharing of passion, especially when she spoke about her conservation projects. I am proud to announce that this is the first time that FREDERIQUE CONSTANT has associated with a beauty pageant icon anywhere in the world and it happened in India. We have seen that Miss Earth Nicole Faria is very passionate about earth-related social causes such as global warming, environment hazards, pollution, etc. Most of the target customers we associate with are involved with such causes and initiatives. There is a need to create more awareness in a country like India about various aspects of the earth-related issues. We have just taken a step ahead and there will be continuity in thought process.”