Last Baselworld, the Swiss watchmaker Frederique Constant announced its new global charity ambassador Gwyneth Paltrow.
Strongly involved in charity work, Gwyneth Paltrow and Frederique Constant are supporting DonorsChoose with a new international charity advertising campaign.
During the shooting, Mrs Paltrow gave us an exclusive interview and a photo diary that we are happy to share with you. You shall discover her favourite Frederique Constant timepiece and her passion for the charity world.
In this advertising campaign Gwyneth Paltrow wears the new Classics Delight Automatic watch which features a jewel automatic movement, and of which 50 dollars of the sale price will contribute to support the DonorsChoose association. With mother’s day just around the corner, Gwyneth Paltrow and Frederique Constant are delighted to introduce two new models to the dazzling Classics Delight collection. Most women will be thrilled to feel that such a beautiful gift is also helping someone, somewhere to live a better life.
New Delight Automatic
The Oscar-winning actress and the Delight Automatic is a match made in heaven. With her natural elegance and her touching beauty, Gwyneth Paltrow embodies perfectly the Classics Delight Collection.
Classical, elegant and feminine, these two new models feature a unique simple and discreet dial. Indeed, with just two hands and Roman numeral indexes, the guilloche dial looks slick and is easy to read. The mother of pearl outer-ring picks up and plays with the nuances of light, which compliments every detail of the Delight Automatic. As befitting such a feminine piece, the slim 33mm diameter case, gently embraces the wrist for the perfect fit.
Quality is found throughout the piece; you feel safe knowing that below the delicate curves of this timepiece the 306 hand-assembled FC-306 caliber is ticking away quietly. Tracking hours, minutes and the date. This automatic movement with its 25-jewels, has a 42-hour power reserve and beats at a frequency of 4 Hz (28’800 alt/h).
The fine metal bracelets that finish these timepieces elevate the Delight Automatic to delicate heights of beauty. While the gem-set crown is hidden delectation, catching the light for keen eyes to see.
Whether in steel or bicolor rose-gold plated, the Delight Automatic with its noble exterior will attract those who appreciate the most sophisticated design.
The collection has definitely seduced our international charity ambassador Gwyneth Paltrow. We let you discover her thoughts in an exclusive interview.
Interview with Gwyneth Paltrow
Frederique Constant’s motto is « Live your passion ».
Do you adopt this slogan also in your life? Or what is yours?
Gwyneth Paltrow: I am an absolute believer in living one passion. I feel incredibly fortunate that my work has always stemmed out of passion and continues to do so.
Which Frederique Constant watch is your favorite one?
Gwyneth Paltrow: Difficult to answer, because I like a lot! But my favorites are the Manufacture Slimline Moonphase for Ladies and the new Delight Automatic models.
Describe your first watch, who bought it, where you wore it and any memories you have it?
Gwyneth Paltrow: My first watch was a swatch watch. It was the 80’s and they were a massive trend. I was given a blue swatch by my parents for Christmas in 1984 and I was so thrilled! I thought it was the coolest thing I had ever owned.
How does "time" affect your life? For what activity can you always spare 10 minutes and for what activity do you never seem to have the time?
Gwyneth Paltrow: Like almost everyone I know in the world today, there never seems to be enough time to achieve all that we are meant to achieve on any given day. Time with my children provides the very best ROI for everyone involved, so I make sure to keep the same routine every week day so I never miss my time with them. I never seem to have a spare 10 minutes these days, but I meditate when I can.
Does a watch define your outfit? Red carpet Look, Casual Look
Gwyneth Paltrow: To me a watch is a good anchor. I always feel grounded when I have a watch on. It’s very presence reminds you that time is ticking away and we should always be doing what we are doing to the best of our ability.
Your involvement with Frederique Constant is driven by your passion for charity what is your first memory of being involved with a charity and did it set the tone for your adult life?
Gwyneth Paltrow: I grew up very involved in my community efforts to feed people with very little resources. I both prepared and served food both in California and NYC in soup kitchens. My mother always instilled in me a sense of responsibility to the society at large, and having the experience of working closely with populations who were struggling definitely engaged my empathy, my anger at the systemic problems, and my passion to be involved.
What causes are you most passionate about? Do you feel that there are any that are often overlooked and in greater need of public attention?
Gwyneth Paltrow: I can become very passionate about every single cause on the planet, GMO labeling, Clean water, Global warming, starvation; I could go on and on. I feel that education is power and that so many of our issues will be addressed if we have an education system in place that bolsters critical thought and passion in our next generations.
Today we see shoppers being more conscious of the goods they are buying where they came from and what the sales revenue ultimately benefits. When a shopper buys a Frederique Constant women's timepiece, a donation is made to significant women's/children's charities. How do you see this trend of "shopping to give back" evolving?
Gwyneth Paltrow: I believe that we are becoming more and more conscious as people and as consumers we want value besides the physical thing we are buying. What is the story behind it? How am I relating to it? What does it mean to me? I always say that people want a context around product. The more they feel the story, the more the product has an emotional component.
One of the best things about a fine timepiece is that it lasts in value - not only monetarily but also in sentimentality as an heirloom that is passed down through generations. What heirlooms were passed down to you, and what do you hope to pass down to your kids?
Gwyneth Paltrow: My father’s wedding ring is my most precious heirloom. I will never take it off.
You are a globally recognized lifestyle expert. How do fine timepieces, like those crafted by Frederique Constant, fit as a quintessential lifestyle must-have? (Handcrafted in Switzerland, privately owed family company, charitable initiatives, lasting classic beauty in the design, etc..)
Gwyneth Paltrow: The reason I was so drawn to work with FC not only because they are a family owned company, making beautiful and reliable watches at a surprising price points, but that there is a deep sense of giving back.
What aspect of the watch world do you find most interesting and what are you most looking forward in terms of your work with Frederique Constant?
Gwyneth Paltrow: I am hoping I will be able to go to Geneva to have a look inside the FC watch factory! I have always wanted to see a watch maker at work.