In January 2016, H. Moser & Cie. joined the smartwatch debate, causing a stir with its Swiss Alp Watch, a fully mechanical Swiss Made model with a contemporary design. The message from the Schaffhausen-based Manufacture was clear: "We're not straying; we're remaining true to the tradition of mechanical watchmaking; that's what we do, and we do it well". The message was widely appreciated, and the 50 Swiss Alp Watches were immediately popular with collectors. The now iconic Swiss Alp Watch is added to the H. Moser & Cie. collection in a model with a midnight blue fumé dial: the Swiss Alp Watch S.
H. Moser & Cie. is an advocate of traditional watchmaking values, retaining a sense of humour and a subtly provocative character that have become its signature while blending classic with sexy. The Swiss Alp Watch S fits perfectly into this collection. Its rectangular case with soft, rounded corners is topped by a crystal with curved edges, for a resolutely contemporary look. The classic dial reveals a deep, mysterious lustre in midnight blue fumé. This effect is further enhanced by the refined black alligator strap and by the form movement that drives it – the hand-wound HMC 324 calibre. With this combination of traditional cues and current lines, the H. Moser Swiss Alp Watch retains an allure that is both symbolic and spirited.
To the delight of enthusiasts, the Swiss Alp Watch S is now introduced in the Manufacture's increasingly-diverse range – not just as a limited edition – to join the Endeavour, Venturer and Pioneer families. Like the Swiss Alp Watch, the S model still does not allow the wearer to make calls, hunt Pokémon, or to try out the latest Snapchat filters. However, it continues to claim its place as an instrument for measuring time rather than consuming it. It redistributes priorities: taking time for oneself and one's loved ones, with no filter, interface or embellishment.